SEO vs AEO vs GEO is not a choice between three unrelated marketing channels. For a Toronto service business, the sensible order is to make important pages discoverable and relevant, improve how they answer and support buyer questions, then measure search visibility, AI citations and qualified leads together. PPC Guru created the five-layer audit below to help owners find the first broken layer before buying another disconnected service.
The practical recommendation is one integrated search-visibility plan. PPC Guru’s SEO and local search service covers the foundation; answer and citation improvements should build on that foundation rather than compete with it.
